Labour's choice of words

There may be a cost of living issue, as food and energy prices rise, but this mantra is beginning to sound stale and even misses the point. For many in our unequal society it it not so much that costs have gone up as that incomes are artificially and ideologically depressed by this vicious oligarchy of wealthy elitists. With millions out of work not receiving a Living benefit and millions more in work which does not pay basic bills, the political failure must be seen as one of pay rather than of prices.
Until Labour articulates the realities of life for those it seeks to represent, it will continue to look like another metropolitan clique, instead of an empathetic friend. UKIP has illustrated the power of simple messages which hit the spot for their minority following, now Labour needs to do the same for the majority by correctly diagnosing the problems people face and saying how it will govern, preferably very differently from the Coalition. Let's hear more about social security, independent living and proper pay; and less about strengthening banks, more austerity and tired old phrases.